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Proceedings of the 1982 Academy of M...

Academy of Marketing Science. |b Annual Conference (1982 :)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /

レコード種別:	コンピュータ・メディア : 単行資料
[NT 15000414] null:	658.800973
タイトル / 著者:	Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference/ edited by Vinay Kothari.
その他の著者:	Kothari, Vinay.
団体:	Academy of Marketing Science. \|b Annual Conference
出版された:	Cham : : Springer International Publishing :, 2015.
記述:	xxiv, 619 p. : : ill., digital ;; 24 cm.
含まれています:	Springer eBooks
主題:	Marketing - Congresses. - United States
主題:	Economics/Management Science.
主題:	Marketing.
主題:	Business Strategy/Leadership.
主題:	Sales/Distribution/Call Center/Customer Service.
国際標準図書番号 (ISBN) :	9783319169460 (electronic bk.)
国際標準図書番号 (ISBN) :	9783319169453 (paper)
[NT 15000228] null:	Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.
[NT 15000229] null:	This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
電子資源:	http://dx.doi.org/10.1007/978-3-319-16946-0

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
Academy of Marketing Science. |b Annual ConferenceLas Vegas, Nevada)1982 :

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Vinay Kothari. - Cham :Springer International Publishing :2015. - xxiv, 619 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous.

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319169460 (electronic bk.)

Standard No.: 10.1007/978-3-319-16946-0doiSubjects--Topical Terms:

603973
Marketing
--United States--Congresses.

LC Class. No.: HF5415.1

Dewey Class. No.: 658.800973

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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520 $a This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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