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Retail internationalization in China...

Palgrave Connect (Online service)

Retail internationalization in China[electronic resource] :expansion of foreign retailers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381.0951
書名/作者:	Retail internationalization in China : expansion of foreign retailers // Lisa Qixun Siebers.
作者:	Siebers, Lisa Qixun.
出版者:	[Basingstoke] : : Palgrave Macmillan,, c2011.
面頁冊數:	224 p.
標題:	Retail trade - China.
ISBN:	9780230313729 (electronic bk.)
ISBN:	0230313728 (electronic bk.)
內容註:	Introduction -- Background to the Research -- Theoretical Frameworks and Propositions -- Methodology -- Data Analysis -- Cross-case Analysis and Results Introduction -- Discussions and Implications.
摘要、提要註:	China is potentially the largest retail market in the world, attracting unprecedented attention from international retailers. Many experts claim that success in China not only provides access to this enormous market, but improves the capabilities of international retailers to succeed globally. Yet little research has been published on the expansion process of international retailers operating in China. Lisa Qixun Zhang fills this gap with her case study research and the presentation of a new theoretical model focusing on retailers' post-entry stage of internationalization. Her model provides an indispensible link between previous research on pre-entry and entry stages of retailer internationalization and future research on retailers' performance. Based on empirical results the author also offers pragmatic advice including: adapting to the local cultural and regulatory environment; identifying and evaluating locations for new international retailing operations; establishing a bridgehead for such operations; expansion and market development; and the challenges of learning from experience.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Retail internationalization in China[electronic resource] :expansion of foreign retailers /
Siebers, Lisa Qixun.

Retail internationalization in Chinaexpansion of foreign retailers /[electronic resource] :Lisa Qixun Siebers. - [Basingstoke] :Palgrave Macmillan,c2011. - 224 p.

Introduction -- Background to the Research -- Theoretical Frameworks and Propositions -- Methodology -- Data Analysis -- Cross-case Analysis and Results Introduction -- Discussions and Implications.

China is potentially the largest retail market in the world, attracting unprecedented attention from international retailers. Many experts claim that success in China not only provides access to this enormous market, but improves the capabilities of international retailers to succeed globally. Yet little research has been published on the expansion process of international retailers operating in China. Lisa Qixun Zhang fills this gap with her case study research and the presentation of a new theoretical model focusing on retailers' post-entry stage of internationalization. Her model provides an indispensible link between previous research on pre-entry and entry stages of retailer internationalization and future research on retailers' performance. Based on empirical results the author also offers pragmatic advice including: adapting to the local cultural and regulatory environment; identifying and evaluating locations for new international retailing operations; establishing a bridgehead for such operations; expansion and market development; and the challenges of learning from experience.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2011.

Mode of access: World Wide Web.

ISBN: 9780230313729 (electronic bk.)

Source: 497508Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

525682
Retail trade
--China.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5429.6.C5 / S54 2011

Dewey Class. No.: 381.0951

Retail internationalization in China[electronic resource] :expansion of foreign retailers /
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520 $a China is potentially the largest retail market in the world, attracting unprecedented attention from international retailers. Many experts claim that success in China not only provides access to this enormous market, but improves the capabilities of international retailers to succeed globally. Yet little research has been published on the expansion process of international retailers operating in China. Lisa Qixun Zhang fills this gap with her case study research and the presentation of a new theoretical model focusing on retailers' post-entry stage of internationalization. Her model provides an indispensible link between previous research on pre-entry and entry stages of retailer internationalization and future research on retailers' performance. Based on empirical results the author also offers pragmatic advice including: adapting to the local cultural and regulatory environment; identifying and evaluating locations for new international retailing operations; establishing a bridgehead for such operations; expansion and market development; and the challenges of learning from experience.
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