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Relationship marketing[electronic re...

Baron, Steve.

Relationship marketing[electronic resource] :a consumer experience approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.812
書名/作者:	Relationship marketing : a consumer experience approach // Steve Baron, Tony Conway, Gary Warnaby.
作者:	Baron, Steve.
其他作者:	Warnaby, Gary.
出版者:	Los Angeles : : Sage,, 2010.
面頁冊數:	1 online resource (viii, 202 p.) : : ill.
標題:	Customer relations.
標題:	Relationship marketing.
ISBN:	9781446200315 (electronic bk.)
ISBN:	1446200310 (electronic bk.)
ISBN:	9781446251096 (electronic bk.)
ISBN:	1446251098 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
摘要、提要註:	The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
電子資源:	http://sk.sagepub.com/books/relationship-marketing

Relationship marketing[electronic resource] :a consumer experience approach /
Baron, Steve.

Relationship marketinga consumer experience approach /[electronic resource] :Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles :Sage,2010. - 1 online resource (viii, 202 p.) :ill. - Advanced marketing series. - Advanced marketing series (Los Angeles, Calif.).

Includes bibliographical references and index.

Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

ISBN: 9781446200315 (electronic bk.)Subjects--Topical Terms:

337138
Customer relations.

LC Class. No.: HF5415.55 / .B376 2010eb

Dewey Class. No.: 658.812

Relationship marketing[electronic resource] :a consumer experience approach /
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003 OCoLC
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008 160201s2010 caua ob 001 0 eng d
020 $a 9781446200315 (electronic bk.)
020 $a 1446200310 (electronic bk.)
020 $a 9781446251096 (electronic bk.)
020 $a 1446251098 (electronic bk.)
020 $z 9781412931229
020 $z 1412931223
020 $z 9781412931212
020 $z 1412931215
035 $a (OCoLC)906216401
035 $a ocn906216401
040 $a U3G $b eng $c U3G $d OCLCO $d YDXCP $d COO $d OCLCF
050 4 $a HF5415.55 $b .B376 2010eb
082 0 4 $a 658.812 $2 22
100 1 $a Baron, Steve. $3 616601
245 1 0 $a Relationship marketing $h [electronic resource] : $b a consumer experience approach / $c Steve Baron, Tony Conway, Gary Warnaby.
260 $a Los Angeles : $b Sage, $c 2010.
300 $a 1 online resource (viii, 202 p.) : $b ill.
490 1 $a Advanced marketing series
504 $a Includes bibliographical references and index.
505 0 $a Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future.
520 8 $a The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
588 $a Description based on print version record.
650 0 $a Customer relations. $3 337138
650 0 $a Relationship marketing. $3 340839
700 1 $a Warnaby, Gary. $3 452684
700 1 $a Conway, Tony. $3 616602
830 0 $a Advanced marketing series (Los Angeles, Calif.) $3 616603
856 4 0 $u http://sk.sagepub.com/books/relationship-marketing

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