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The four pillars of profit-driven marketing[electronic resource] :how to maximize creativity, accountability, and ROI /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI // Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
作者:	Moeller, Leslie H.,
其他作者:	Landry, Edward C.,
出版者:	New York : : McGraw-Hill,, c2009.
面頁冊數:	vii, 232 p. : : ill.
標題:	Marketing - Management.
標題:	Communication in marketing.
標題:	Rate of return.
標題:	Profit.
ISBN:	0071615059 (alk. paper)
ISBN:	9780071615051 (alk. paper)
電子資源:	Click for full text (McGrawHill)

The four pillars of profit-driven marketing[electronic resource] :how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-.

The four pillars of profit-driven marketinghow to maximize creativity, accountability, and ROI /[electronic resource] :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill.

ISBN: 0071615059 (alk. paper)

LCCN: 2008031080Subjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing[electronic resource] :how to maximize creativity, accountability, and ROI /
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020 $a 9780071615051 (alk. paper)
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100 1 $a Moeller, Leslie H., $d 1961-. $3 381366
245 1 4 $a The four pillars of profit-driven marketing $h [electronic resource] : $b how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $b McGraw-Hill, $c c2009.
300 $a vii, 232 p. : $b ill.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Communication in marketing. $3 336945
650 0 $a Rate of return. $3 337864
650 0 $a Profit. $3 336815
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Landry, Edward C., $d 1965-. $3 381367
700 1 $a Kinni, Theodore B., $d 1956-. $3 381368
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007161505101 $z Click for full text (McGrawHill)

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