| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
910.68/8 |
| 書名/作者: |
Managing festivals for destination marketing and branding/ editor, Sharad Kumar Kulshreshtha. |
| 其他作者: |
Kulshreshtha, Sharad Kumar, |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2023. |
| 面頁冊數: |
1 online resource (366 p.) |
| 標題: |
Culture and tourism. |
| 標題: |
Festivals - Management. |
| 標題: |
Place marketing. |
| ISBN: |
9781668463581 (electronic bk.) |
| ISBN: |
1668463563 |
| ISBN: |
9781668463567 |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism-- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. |
| 摘要、提要註: |
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals aroundthe world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6356-7 |