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A concise handbook of movie industry...
Moul, Charles C., (1972-)

 

  • A concise handbook of movie industry economics /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 384/.83/0973
    書名/作者: A concise handbook of movie industry economics // edited by Charles C. Moul.
    其他作者: Moul, Charles C.,
    面頁冊數: 1 online resource (viii, 214 pages) : : digital, PDF file(s).
    附註: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
    標題: Motion picture industry - Economic aspects - United States.
    ISBN: 9780511614422 (ebook)
    摘要、提要註: This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to offering the reader a perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres.
    電子資源: http://dx.doi.org/10.1017/CBO9780511614422
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