語系:
繁體中文
English
日文
簡体中文
說明(常見問題)
登入
回首頁
到查詢結果
[ subject:"Minority consumers." ]
切換:
標籤
|
MARC模式
|
ISBD
Cross-cultural marketing[electronic ...
~
Burton, Dawn, (1961-)
Cross-cultural marketing[electronic resource] :theory, practice and relevance /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.80089
書名/作者:
Cross-cultural marketing : theory, practice and relevance // Dawn Burton.
作者:
Burton, Dawn,
出版者:
Abingdon, Oxon ; : Routledge,, 2008.
面頁冊數:
319 p. ;; 24 cm.
標題:
Marketing.
標題:
Multiculturalism.
標題:
Minority consumers.
ISBN:
9780203889343 (e-book : PDF)
ISBN:
9780415448925 (hbk.)
書目註:
Includes bibliographical references and index.
內容註:
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
電子資源:
Click here to view
Cross-cultural marketing[electronic resource] :theory, practice and relevance /
Burton, Dawn,1961-
Cross-cultural marketing
theory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.
Includes bibliographical references and index.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Mode of access: World Wide Web.
ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:
173043
Marketing.
LC Class. No.: HF5415 / .B7763 2008
Dewey Class. No.: 658.80089
Cross-cultural marketing[electronic resource] :theory, practice and relevance /
LDR
:01033nam a2200229 a 4500
001
351777
003
FlBoTFG
005
20091230162920.0
008
111228s2008 enk sb 001 0 eng d
020
$a
9780203889343 (e-book : PDF)
020
$a
9780415448925 (hbk.)
035
$a
00000135
040
$a
FlBoTFG
$c
FlBoTFG
050
0 0
$a
HF5415
$b
.B7763 2008
082
0 0
$a
658.80089
$2
22
100
1
$a
Burton, Dawn,
$d
1961-
$3
440898
245
1 0
$a
Cross-cultural marketing
$h
[electronic resource] :
$b
theory, practice and relevance /
$c
Dawn Burton.
260
$a
Abingdon, Oxon ;
$a
New York :
$b
Routledge,
$c
2008.
300
$a
319 p. ;
$c
24 cm.
504
$a
Includes bibliographical references and index.
505
0
$a
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
538
$a
Mode of access: World Wide Web.
650
0
$a
Marketing.
$3
173043
650
0
$a
Multiculturalism.
$3
371548
650
0
$a
Minority consumers.
$3
440899
776
1
$z
9780415448925
856
4 0
$u
http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203889347
$z
Click here to view
筆 0 讀者評論
多媒體
多媒體檔案
http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203889347
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入