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Media today :an introduction to mass...

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Turow, Joseph.

Media today :an introduction to mass communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23
書名/作者:	Media today : : an introduction to mass communication // Joseph Turow.
作者:	Turow, Joseph.
出版者:	New York : : Routledge,, c2010.
面頁冊數:	621 p. ;; 29 cm.
標題:	Mass media.
ISBN:	9780415876070 (hbk.) :
ISBN:	9780203836514 (ebook)
ISBN:	9780415876087 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.

Media today :an introduction to mass communication /
Turow, Joseph.

Media today :an introduction to mass communication /Joseph Turow. - 4th ed. - New York :Routledge,c2010. - 621 p. ;29 cm.

Includes bibliographical references and index.

Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.

ISBN: 9780415876070 (hbk.) :NTD 5,110Subjects--Topical Terms:

218943
Mass media.

LC Class. No.: P90 / .T874 2010

Dewey Class. No.: 302.23

Media today :an introduction to mass communication /
LDR:01392nam 22002058a 4500 001 344422
003 DLC
005 20100619083110.0
008 110803s2010 nyu b 001 0 eng
020 $a 9780415876070 (hbk.) : $c NTD 5,110
020 $a 9780203836514 (ebook)
020 $a 9780415876087 (pbk.)
040 $a DLC $c DLC
050 0 0 $a P90 $b .T874 2010
082 0 0 $a 302.23 $2 22
100 1 $a Turow, Joseph. $3 384110
245 1 0 $a Media today : $b an introduction to mass communication / $c Joseph Turow.
250 $a 4th ed.
260 $a New York : $b Routledge, $c c2010.
300 $a 621 p. ; $c 29 cm.
504 $a Includes bibliographical references and index.
505 0 $a Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
650 0 $a Mass media. $3 218943

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