大葉大學圖書館 |

登入

回首頁 到查詢結果 [ subject:"Management/Business for Professionals." ]

The quintessence of marketing[electr...

Bickhoff, Nils.

The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	The quintessence of marketing : what you really need to know to manage your marketing activities // by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
作者:	Bickhoff, Nils.
其他作者:	Hollensen, Svend.
出版者:	Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2014.
面頁冊數:	vi, 144 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing.
標題:	Marketing - Management.
標題:	Economics/Management Science.
標題:	Management/Business for Professionals.
ISBN:	9783642454448 (electronic bk.)
ISBN:	9783642454431 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-642-45444-8

The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
Bickhoff, Nils.

The quintessence of marketingwhat you really need to know to manage your marketing activities /[electronic resource] :by Nils Bickhoff, Svend Hollensen, Marc Opresnik. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - vi, 144 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..

ISBN: 9783642454448 (electronic bk.)Subjects--Topical Terms:

173043
Marketing.

Dewey Class. No.: 658.8

The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
LDR:00894nam a2200253 a 4500 001 417830
003 DE-He213
005 20141119085651.0
006 m d
007 cr nn 008maaau
008 150210s2014 gw s 0 eng d
020 $a 9783642454448 (electronic bk.)
020 $a 9783642454431 (paper)
035 $a 978-3-642-45444-8
040 $a GP $c GP
041 0 $a eng
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .B583 2014
100 1 $a Bickhoff, Nils. $3 591486
245 1 4 $a The quintessence of marketing $h [electronic resource] : $b what you really need to know to manage your marketing activities / $c by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2014.
300 $a vi, 144 p. : $b ill., digital ; $c 24 cm.
490 1 $a Quintessence series, $x 2195-4941
650 0 $a Marketing. $3 173043
650 0 $a Marketing $x Management. $3 337196
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Management/Business for Professionals. $3 463950
700 1 $a Hollensen, Svend. $3 383255
700 1 $a Opresnik, Marc. $3 591487
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Quintessence series. $3 591488
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-45444-8
950 $a Business and Economics (Springer-11643)

筆 0 讀者評論

多媒體

多媒體檔案
http://dx.doi.org/10.1007/978-3-642-45444-8

評論

Export

取書館別