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Timeshare resort operations[electron...
Lashley, Conrad.

 

  • Timeshare resort operations[electronic resource] :a guide to management practice /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 647.94068
    書名/作者: Timeshare resort operations : a guide to management practice // Randall Upchurch, Conrad Lashley.
    作者: Upchurch, Randall S.
    其他作者: Upchurch, Randall S.
    出版者: Amsterdam ; : Elsevier Butterworth-Heinemann,, c2006.
    面頁冊數: 1 online resource (ix, 324 p.) : : ill.
    標題: Hospitality industry - Management.
    標題: Resorts - Management.
    標題: Accueil (Tourisme) - Gestion.
    標題: Lieux de vill�egiature - Gestion.
    標題: BUSINESS & ECONOMICS - Small Business.
    ISBN: 9780750679046
    ISBN: 0750679042
    ISBN: 0080455859 (electronic bk.)
    ISBN: 9780080455853 (electronic bk.)
    ISBN: 6610642621 (electronic bk.)
    ISBN: 9786610642625 (electronic bk.)
    書目註: Includes bibliographical references (p. 299-309) and index.
    內容註: Evolution of the timeshare industry; Timeshare resort development and financing; Real estate development; Consumers and consumer behaviour; Relationship marketing, selling and beyond; Consumer finance; Human resource management in timeshare operations; Managing service quality in timeshare; Home owners associations and stakeholder management; Business ethics and ethical practice; The future of timeshare: a matter of strategy.
    摘要、提要註: This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation. * Covers the fastest growing area in the hospitality industry * Takes operational approach the entire timeshare product, not just marketing & sales * Clarifies the mystery of the timeshare product, cuts through preconceptions.
    電子資源: http://www.sciencedirect.com/science/book/9780750679046
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