| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/72 |
| 書名/作者: |
Absolute essentials of digital marketing/ Alan Charlesworth. |
| 作者: |
Charlesworth, Alan, |
| 出版者: |
Abingdon, Oxon ; : Routledge,, 2021. |
| 面頁冊數: |
1 online resource (101 p.). |
| 附註: |
"Routledge Focus"--Cover. |
| 標題: |
Internet marketing. |
| ISBN: |
9781003015789 (electronic bk.) |
| ISBN: |
1003015786 (electronic bk.) |
| ISBN: |
9781000209129 (electronic bk.) |
| ISBN: |
1000209121 (electronic bk.) |
| ISBN: |
9781000209082 (electronic bk.) |
| ISBN: |
1000209083 (electronic bk.) |
| ISBN: |
9781000209105 |
| ISBN: |
1000209105 |
| ISBN: |
9780367859206 |
| 摘要、提要註: |
"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure thatworks step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at bothundergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for bothin-class and digital delivery, including suggested case studies, chapter questions and other activities"-- |
| 電子資源: |
https://www.taylorfrancis.com/books/9781003015789 |