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The regional multinationals :MNEs an...

Rugman, Alan M.,

The regional multinationals :MNEs and "global" strategic management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.8/8
書名/作者:	The regional multinationals : : MNEs and "global" strategic management // Alan M. Rugman.
作者:	Rugman, Alan M.,
面頁冊數:	1 online resource (xii, 276 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	International business enterprises.
ISBN:	9780511614071 (ebook)
摘要、提要註:	Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
電子資源:	http://dx.doi.org/10.1017/CBO9780511614071

The regional multinationals :MNEs and "global" strategic management /
Rugman, Alan M.,

The regional multinationals :MNEs and "global" strategic management /Alan M. Rugman. - 1 online resource (xii, 276 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

ISBN: 9780511614071 (ebook)Subjects--Topical Terms:

337362
International business enterprises.

LC Class. No.: HD2755.5 / .R83567 2005

Dewey Class. No.: 338.8/8

The regional multinationals :MNEs and "global" strategic management /
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