大葉大學圖書館 |

登入

回首頁 到查詢結果 [ subject:"Intellectual capital" ]

Intellectual property asset manageme...

Bainbridge, David I.

Intellectual property asset management :how to identify, protect, manage and exploit intellectual property within the business environment /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	346.4104/8
書名/作者:	Intellectual property asset management : : how to identify, protect, manage and exploit intellectual property within the business environment // David Bainbridge and Claire Howell.
作者:	Bainbridge, David I.
其他作者:	Howell, Claire.
出版者:	Milton Park, Abingdon, Oxon ; : Routledge,, 2014.
面頁冊數:	xiv, 217 p. : : ill. ;; 26 cm.
標題:	Intellectual property - Economic aspects - Great Britain.
標題:	Intellectual capital - Management. - Great Britain
ISBN:	9780415527910 (hbk.) :
ISBN:	0415527910 (hbk.)
ISBN:	9780415527927 (pbk.)
ISBN:	0415527929 (pbk.)
書目註:	Includes bibliographical references (p. [207]) and index.
摘要、提要註:	"In the new knowledge-intensive economies Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with the basic Intellectual Property law knowledge needed to identify a potential IP issue, the tools and understanding to assess an IP breach, the ability to identify where the problem cannot be solved in house and where expert legal assistance is required , the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome"--

Intellectual property asset management :how to identify, protect, manage and exploit intellectual property within the business environment /
Bainbridge, David I.

Intellectual property asset management :how to identify, protect, manage and exploit intellectual property within the business environment /David Bainbridge and Claire Howell. - Milton Park, Abingdon, Oxon ;Routledge,2014. - xiv, 217 p. :ill. ;26 cm.

Includes bibliographical references (p. [207]) and index.

"In the new knowledge-intensive economies Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with the basic Intellectual Property law knowledge needed to identify a potential IP issue, the tools and understanding to assess an IP breach, the ability to identify where the problem cannot be solved in house and where expert legal assistance is required , the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome"--

ISBN: 9780415527910 (hbk.) :NTD 4,465

LCCN: 2013026874Subjects--Topical Terms:

595555
Intellectual property
--Economic aspects--Great Britain.

LC Class. No.: KD1269 / .H69 2014

Dewey Class. No.: 346.4104/8

Intellectual property asset management :how to identify, protect, manage and exploit intellectual property within the business environment /
LDR:02504cam a2200241 a 4500 001 421804
005 20140225165340.0
008 150716s2014 enka b 001 0 eng
010 $a 2013026874
020 $a 9780415527910 (hbk.) : $c NTD 4,465
020 $a 0415527910 (hbk.)
020 $a 9780415527927 (pbk.)
020 $a 0415527929 (pbk.)
020 $z 9781315849898 (ebk.)
040 $a DLC $b eng $c DLC $d DYU
041 0 $a eng
043 $a e-uk---
050 0 0 $a KD1269 $b .H69 2014
082 0 0 $a 346.4104/8 $2 23
100 1 $a Bainbridge, David I. $3 400313
245 1 0 $a Intellectual property asset management : $b how to identify, protect, manage and exploit intellectual property within the business environment / $c David Bainbridge and Claire Howell.
260 $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2014.
300 $a xiv, 217 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. [207]) and index.
520 $a "In the new knowledge-intensive economies Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company's ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets.This book will provide students with the basic Intellectual Property law knowledge needed to identify a potential IP issue, the tools and understanding to assess an IP breach, the ability to identify where the problem cannot be solved in house and where expert legal assistance is required , the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome"-- $c Provided by publisher.
650 0 $a Intellectual property $x Economic aspects $z Great Britain. $3 595555
650 0 $a Intellectual capital $z Great Britain $x Management. $3 595556
700 1 $a Howell, Claire. $3 595554