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Strategic e-commerce systems and tools for competing in the digital marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Strategic e-commerce systems and tools for competing in the digital marketplace // Mehdi Khosrow-Pour, editor.
其他作者:	Khosrow-Pour, Mehdi,
面頁冊數:	PDFs (315 pages) : : illustrations.
標題:	Electronic commerce.
標題:	Information technology.
ISBN:	9781466681347 (ebook)
ISBN:	9781466681330
書目註:	Includes bibliographical references and index.
內容註:	Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen -- Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh -- A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan -- Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai -- Branding cultural analogues in virtual communities / Robert Pennington -- The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok -- Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei -- Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef -- An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.
摘要、提要註:	"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8133-0

Strategic e-commerce systems and tools for competing in the digital marketplace /
Strategic e-commerce systems and tools for competing in the digital marketplace /Mehdi Khosrow-Pour, editor. - PDFs (315 pages) :illustrations.

Includes bibliographical references and index.

Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen -- Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh -- A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan -- Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai -- Branding cultural analogues in virtual communities / Robert Pennington -- The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok -- Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei -- Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef -- An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg.

Restricted to subscribers or individual electronic text purchasers.

"This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466681347 (ebook)

Standard No.: 10.4018/978-1-4666-8133-0doi

LCCN: 2014050227Subjects--Topical Terms:

181398
Electronic commerce.
Subjects--Index Terms:

Cultural analogues

LC Class. No.: HF5548.32 / .S768 2015e

Dewey Class. No.: 658.8/72

Strategic e-commerce systems and tools for competing in the digital marketplace /
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650 0 $a Information technology. $3 182835
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653 $a E-commerce network
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653 $a Purchase-based targeted advertising
653 $a Semantic++ electronic commerce architecture
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