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John Vassos :industrial design for modern life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	745.2092
書名/作者:	John Vassos : : industrial design for modern life // Danielle Shapiro.
其他題名:	Industrial design for modern life
作者:	Shapiro, Danielle,
出版者:	Minneapolis : : University of Minnesota Press,, c2016.
面頁冊數:	xvii, 274 p. : : ill. ;; 26 cm.
附註:	Based on the author's dissertation (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005.
標題:	Industrial designers - Biography. - United States
標題:	Illustrators - Biography. - United States
標題:	Industrial design - History - 20th century. - United States
ISBN:	9780816693405 (hbk.) :
ISBN:	9780816693412 (pbk.)
書目註:	Includes bibliographical references (p. 227-252) and index.
內容註:	Machine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index.
摘要、提要註:	"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "--

John Vassos :industrial design for modern life /
Shapiro, Danielle,1968-

John Vassos :industrial design for modern life /Industrial design for modern lifeDanielle Shapiro. - Minneapolis :University of Minnesota Press,c2016. - xvii, 274 p. :ill. ;26 cm.

Based on the author's dissertation (Ph. D.)--Department of Art History and Communications Studies at McGill University. 2005.

Includes bibliographical references (p. 227-252) and index.

Machine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index.

"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "--

ISBN: 9780816693405 (hbk.) :NTD 3,859

LCCN: 2015037494Subjects--Personal Names:

674682
Vassos, John,
1898-1985.Subjects--Corporate Names:

674683
RCA Corporation
--History--20th century.Subjects--Topical Terms:

674684
Industrial designers
--United States--Biography.

LC Class. No.: TS140.V37 / S53 2016

Dewey Class. No.: 745.2092

John Vassos :industrial design for modern life /
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505 8 $a Machine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index.
520 $a "What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "-- $c Provided by publisher.
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650 0 $a Industrial designers $z United States $v Biography. $3 674684
650 0 $a Illustrators $z United States $v Biography. $3 389296
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