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Revenue management for the hospitali...

Hayes, David K.

Revenue management for the hospitality industry /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	647.94068/1
書名/作者:	Revenue management for the hospitality industry // David K. Hayes, Allisha A. Miller.
作者:	Hayes, David K.
其他作者:	Miller, Allisha.
出版者:	Hoboken, N.J. : : Wiley,, c2011.
面頁冊數:	xvi, 512 p. : : ill. ;; 24 cm.
標題:	Hospitality industry - Management.
標題:	Hospitality industry - Economic aspects.
ISBN:	9780470393086 (pbk.) :
ISBN:	0470393084 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.
摘要、提要註:	"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher.

Revenue management for the hospitality industry /
Hayes, David K.

Revenue management for the hospitality industry /David K. Hayes, Allisha A. Miller. - Hoboken, N.J. :Wiley,c2011. - xvi, 512 p. :ill. ;24 cm.

Includes bibliographical references and index.

Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.

"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher.

ISBN: 9780470393086 (pbk.) :NTD 2,316

LCCN: 2010025496

Nat. Bib. No.: GBB072692bnb

Nat. Bib. Agency Control No.: 015577957UkSubjects--Topical Terms:

344517
Hospitality industry
--Management.

LC Class. No.: TX911.3.M27 / H395 2011

Dewey Class. No.: 647.94068/1

Revenue management for the hospitality industry /
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245 1 0 $a Revenue management for the hospitality industry / $c David K. Hayes, Allisha A. Miller.
260 $a Hoboken, N.J. : $b Wiley, $c c2011.
300 $a xvi, 512 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.
520 $a "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher.
650 0 $a Hospitality industry $x Management. $3 344517
650 0 $a Hospitality industry $x Economic aspects. $3 456251
700 1 $a Miller, Allisha. $3 456250