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Enterprise[electronic resource] :entrepreneurship and innovation : concepts, contexts and commercialization /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.421
書名/作者:	Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization // Robin Lowe and Sue Marriott.
作者:	Lowe, Robin,
其他作者:	Marriott, Sue.
出版者:	Oxford ; : Elsevier Butterworth-Heinemann,, 2006.
面頁冊數:	xxv, 444 p. : : ill. ;; 25 cm.
標題:	Entrepreneurship.
ISBN:	9780750669207
ISBN:	0750669209
書目註:	Includes bibliographical references and index.
內容註:	Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.
摘要、提要註:	Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: how to understand and acquire the entrepreneur's skills, attitudes and knowledge the techniques needed to generate new business and create a new organisation how to become more innovative, self reliant, and opportunistic. the learning and decision-making processes of entrepreneurs Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.
電子資源:	An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/enhancements/fy0704/2006923602-d.html

Enterprise[electronic resource] :entrepreneurship and innovation : concepts, contexts and commercialization /
Lowe, Robin,1945-

Enterpriseentrepreneurship and innovation : concepts, contexts and commercialization /[electronic resource] :Robin Lowe and Sue Marriott. - 1st ed. - Oxford ;Elsevier Butterworth-Heinemann,2006. - xxv, 444 p. :ill. ;25 cm.

Includes bibliographical references and index.

Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: *how to understand and acquire the entrepreneur's skills, attitudes and knowledge *the techniques needed to generate new business and create a new organisation *how to become more innovative, self reliant, and opportunistic. *the learning and decision-making processes of entrepreneurs *Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship *Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text *Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) *Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750669207

Source: 116579:116677Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

337181
Entrepreneurship.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD62.5 / .L69 2006

Dewey Class. No.: 658.421

Enterprise[electronic resource] :entrepreneurship and innovation : concepts, contexts and commercialization /
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020 $a 0750669209
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100 1 $a Lowe, Robin, $d 1945- $3 404442
245 1 0 $a Enterprise $h [electronic resource] : $b entrepreneurship and innovation : concepts, contexts and commercialization / $c Robin Lowe and Sue Marriott.
250 $a 1st ed.
260 $a Oxford ; $a Burlington, MA : $b Elsevier Butterworth-Heinemann, $c 2006.
300 $a xxv, 444 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.
520 $a Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: *how to understand and acquire the entrepreneur's skills, attitudes and knowledge *the techniques needed to generate new business and create a new organisation *how to become more innovative, self reliant, and opportunistic. *the learning and decision-making processes of entrepreneurs *Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship *Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text *Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) *Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Entrepreneurship. $3 337181
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Marriott, Sue. $3 404443
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856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0704/2006923602-d.html
994 $a C0 $b TEF