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Marketing strategies for higher educ...

IGI Global.

Marketing strategies for higher education institutions[electronic resource] :technological considerations and practices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	378.0688
書名/作者:	Marketing strategies for higher education institutions : technological considerations and practices // Purnendu Tripathi and Siran Mukerji, editors.
其他作者:	Tripathi, Purnendu,
出版者:	Hershey, Pa. : : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),, c2013.
面頁冊數:	317 p. ;; 29 cm.
標題:	Education, Higher - Marketing.
標題:	Education, Higher - Marketing
ISBN:	9781466640153 (ebook)
ISBN:	9781466640146 (hardcover)
ISBN:	9781466640160 (print & perpetual access)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6

Marketing strategies for higher education institutions[electronic resource] :technological considerations and practices /
Marketing strategies for higher education institutionstechnological considerations and practices /[electronic resource] :Purnendu Tripathi and Siran Mukerji, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 317 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640153 (ebook)Subjects--Topical Terms:

548986
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .M368 2013e

Dewey Class. No.: 378.0688

Marketing strategies for higher education institutions[electronic resource] :technological considerations and practices /
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020 $a 9781466640146 (hardcover)
020 $a 9781466640160 (print & perpetual access)
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300 $a 317 p. ; $c 29 cm.
504 $a Includes bibliographical references.
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650 0 $a Education, Higher $x Marketing $x Technological innovations. $3 548987
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700 1 $a Mukerji, Siran. $3 548985
710 2 $a IGI Global. $3 480906
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6

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