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Online channel integration[electroni...

Binder, Jochen.

Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	650
書名/作者:	Online channel integration : value creation and customer reactions in online and physical stores // by Jochen Binder.
作者:	Binder, Jochen.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2014.
面頁冊數:	xx, 281 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Economics.
標題:	Marketing.
標題:	Economics/Management Science.
標題:	Business/Management Science, general.
標題:	Market Research.
ISBN:	9783658045739 (electronic bk.)
ISBN:	9783658045722 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-658-04573-9

Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores /
Binder, Jochen.

Online channel integrationvalue creation and customer reactions in online and physical stores /[electronic resource] :by Jochen Binder. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xx, 281 p. :ill., digital ;24 cm.

ISBN: 9783658045739 (electronic bk.)Subjects--Topical Terms:

172164
Economics.

Dewey Class. No.: 650

Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores /
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