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Marketing and finance[electronic res...

McDonald, Malcolm.

Marketing and finance[electronic resource] :creating shareholder value /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Marketing and finance : creating shareholder value // Malcolm McDonald, Brian D. Smith, Keith Ward.
作者:	McDonald, Malcolm.
其他作者:	Smith, Brian D.
出版者:	Hoboken : : John Wiley and Sons,, 2013.
面頁冊數:	1 online resource.
標題:	Corporations - Valuation.
標題:	Corporations - Investor relations.
標題:	Stocks - Marketing.
標題:	Stocks - Prices.
標題:	Economic value added.
標題:	Risk assessment.
ISBN:	9781118748664 (electronic bk.)
ISBN:	1118748662 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118748664

Marketing and finance[electronic resource] :creating shareholder value /
McDonald, Malcolm.

Marketing and financecreating shareholder value /[electronic resource] :Malcolm McDonald, Brian D. Smith, Keith Ward. - 2nd ed. - Hoboken :John Wiley and Sons,2013. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781118748664 (electronic bk.)

LCCN: 2013019411Subjects--Topical Terms:

367139
Corporations
--Valuation.

LC Class. No.: HG4028.V3

Dewey Class. No.: 658.8/02

Marketing and finance[electronic resource] :creating shareholder value /
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020 $a 1118748662 (electronic bk.)
020 $z 9781119953388 (pbk.)
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082 0 0 $a 658.8/02 $2 23
100 1 $a McDonald, Malcolm. $3 388788
240 1 0 $a Marketing due diligence
245 1 0 $a Marketing and finance $h [electronic resource] : $b creating shareholder value / $c Malcolm McDonald, Brian D. Smith, Keith Ward.
250 $a 2nd ed. $b rev. of the author's Marketing due diligence.
260 $a Hoboken : $b John Wiley and Sons, $c 2013.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
588 $a Description based on print version record.
650 0 $a Corporations $x Valuation. $3 367139
650 0 $a Corporations $x Investor relations. $3 376962
650 0 $a Stocks $x Marketing. $3 564133
650 0 $a Stocks $x Prices. $3 367117
650 0 $a Economic value added. $3 564134
650 0 $a Risk assessment. $3 367504
700 1 $a Smith, Brian D. $q (Brian David), $d 1961- $3 564132
700 1 $a Ward, Keith, $d 1949- $3 444041
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118748664

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