大葉大學圖書館 |

Make Poverty History[electronic resource] :political communication in action /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	362.5/5610941
書名/作者:	Make Poverty History : political communication in action // Nicolas Sireau.
作者:	Sireau, Nicolas,
出版者:	Basingstoke [England] ; : Palgrave Macmillan,, 2009.
面頁冊數:	1 online resource (xv, 248 p.)
附註:	Description based on print version record.
標題:	Poverty - Government policy - Great Britain
標題:	Economic assistance, British - Citizen participation. - Developing countries
標題:	Social movements - Great Britain.
ISBN:	9780230233638 (electronic bk.)
ISBN:	0230233635 (electronic bk.)
書目註:	Includes bibliographical references (p. 215-242) and index.
內容註:	PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
摘要、提要註:	Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
電子資源:	access to fulltext (Palgrave)

Make Poverty History[electronic resource] :political communication in action /
Sireau, Nicolas,1973-

Make Poverty Historypolitical communication in action /[electronic resource] :Nicolas Sireau. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xv, 248 p.)

Description based on print version record.

Includes bibliographical references (p. 215-242) and index.

PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.

Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.

ISBN: 9780230233638 (electronic bk.)Subjects--Corporate Names:

379042
Make Poverty History (Organisation)
Subjects--Topical Terms:

379043
Poverty
--Government policy--Great BritainIndex Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HC260.P6 / S53 2009eb

Dewey Class. No.: 362.5/5610941

Make Poverty History[electronic resource] :political communication in action /
LDR:02697cam 2200301Ia 4500 001 329481
003 OCoLC
005 20100709081837.0
006 m d
007 cr cnu---unuuu
008 110607s2009 enk sb 001 0 eng d
020 $a 9780230233638 (electronic bk.)
020 $a 0230233635 (electronic bk.)
035 $a (OCoLC)319175662
035 $a ocn319175662
040 $a UKPGM $b eng $c UKPGM $d N$T $d OCLCQ $d YDXCP $d EBLCP
043 $a e-uk--- $a d------
049 $a APTA
050 4 $a HC260.P6 $b S53 2009eb
082 0 4 $a 362.5/5610941 $2 22
100 1 $a Sireau, Nicolas, $d 1973- $3 379041
245 1 0 $a Make Poverty History $h [electronic resource] : $b political communication in action / $c Nicolas Sireau.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2009.
300 $a 1 online resource (xv, 248 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references (p. 215-242) and index.
505 0 $a PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
520 $a Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
610 2 0 $a Make Poverty History (Organisation) $3 379042
650 0 $a Poverty $x Government policy $z Great Britain $x Citizen participation. $3 379043
650 0 $a Economic assistance, British $z Developing countries $x Citizen participation. $3 379044
650 0 $a Social movements $z Great Britain. $3 379045
655 7 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Sireau, Nicolas, 1973- $t Make Poverty History. $d Basingstoke [England] ; New York : Palgrave Macmillan, 2009 $z 9780230218550 $w (DLC) 2008037792 $w (OCoLC)244661189
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230233638 $z access to fulltext (Palgrave)