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Customer service intelligence[electr...
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  • Customer service intelligence[electronic resource] :perspectives for human resources and training /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.812
    書名/作者: Customer service intelligence : perspectives for human resources and training // Lynn Van Der Wagen.
    作者: Van der Wagen, Lynn.
    出版者: Oxford ; : Butterworth-Heinemann,, 2008.
    面頁冊數: xx, 187 p. : : ill. ;; 25 cm.
    標題: Customer services.
    標題: Customer services - Study and teaching.
    ISBN: 9780750681902
    ISBN: 075068190X
    書目註: Includes bibliographical references and index.
    內容註: Training Design -- Marketing -- Emotional Intelligence -- Reinforcement Theory -- Leadership and Motivation -- Competency Based Training -- Developing Expertise -- Sociocultural Perspectives -- Activity Theory -- Mindfulness -- Conclusion.
    摘要、提要註: Customer Service Intelligence uses a wide range of management and educational theories to provide different approaches that can be incorporated as part of the customer service trainer's toolkit. Concepts such as: . emotional intelligence . behaviour modification . role modelling . dimensions of procedure and conviviality . expectancy theory . socio-cultural concepts of (service) community . customer service as dynamic 'object' in activity theory . Zen mindfulness all form the basis of training design in different contexts. Some trainers are dealing with new employees in fast food environments, others are retraining engineers in customer service provision as part of a strategic marketing initiative. This book enables the trainer to review the context for training and select the most appropriate approach to take. The training design is thus carefully thought through for maximum impact on the audience. Professionalism in customer service training is essential for the growth of many industries. This complex and challenging task is assisted by these perspectives, recommendations and case studies. * A wide range of management and educational theories provide different approaches for the customer service trainer * case studies and examples bring customer service intelligence to life. * Takes customer service training to a new level, viewing customer service as a complex social interaction.
    電子資源: An electronic book accessible through the World Wide Web; click for information
    電子資源: http://www.loc.gov/catdir/toc/fy0803/2008297529.html
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