大葉大學圖書館 |

登入

回首頁 到查詢結果 [ subject:"Consumers' preferences." ]

Interpreting consumer choice[electro...

Foxall, G. R.

Interpreting consumer choice[electronic resource] :the behavioral perspective model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8342
書名/作者:	Interpreting consumer choice : the behavioral perspective model // Gordon R. Foxall.
作者:	Foxall, G. R.
出版者:	New York : : Routledge,, 2010.
面頁冊數:	186 p. : : ill. ;; 24 cm.
標題:	Consumer behavior.
標題:	Consumers' preferences.
標題:	Consumers - Attitudes.
ISBN:	9780203866894 (e-book : PDF)
ISBN:	9780415477604 (hbk.)
書目註:	Includes bibliographical references (p. [163]-180) and index.
內容註:	Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
電子資源:	Click here to view

Interpreting consumer choice[electronic resource] :the behavioral perspective model /
Foxall, G. R.

Interpreting consumer choicethe behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;9..

Includes bibliographical references (p. [163]-180) and index.

Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.

Mode of access: World Wide Web.

ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .F686 2010

Dewey Class. No.: 658.8342

Interpreting consumer choice[electronic resource] :the behavioral perspective model /
LDR:01101cam a2200253 a 4500 001 351943
003 FlBoTFG
005 20100917220220.0
008 111228s2010 nyua sb 001 0 eng d
020 $a 9780203866894 (e-book : PDF)
020 $a 9780415477604 (hbk.)
035 $a 00000301
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5415.32 $b .F686 2010
082 0 0 $a 658.8342 $2 22
100 1 $a Foxall, G. R. $3 441323
245 1 0 $a Interpreting consumer choice $h [electronic resource] : $b the behavioral perspective model / $c Gordon R. Foxall.
260 $a New York : $b Routledge, $c 2010.
300 $a 186 p. : $b ill. ; $c 24 cm.
490 1 $a Routledge interpretive marketing research ; $v 10
504 $a Includes bibliographical references (p. [163]-180) and index.
505 0 $a Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 184151
650 0 $a Consumers' preferences. $3 417051
650 0 $a Consumers $x Attitudes. $3 440337
776 1 $z 9780415477604
776 1 $z 0415477603
830 0 $a Routledge interpretive marketing research series ; $v 9. $3 441322
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203866894 $z Click here to view

筆 0 讀者評論

多媒體

多媒體檔案
http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203866894

評論

Export

取書館別