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Interpreting consumer choice[electro...
Foxall, G. R.

 

  • Interpreting consumer choice[electronic resource] :the behavioral perspective model /
  • Record Type: Language materials, printed : Monograph/item
    [NT 15000414]: 658.8342
    Title/Author: Interpreting consumer choice : the behavioral perspective model // Gordon R. Foxall.
    Author: Foxall, G. R.
    Published: New York : : Routledge,, 2010.
    Description: 186 p. : : ill. ;; 24 cm.
    Subject: Consumer behavior.
    Subject: Consumers' preferences.
    Subject: Consumers - Attitudes.
    ISBN: 9780203866894 (e-book : PDF)
    ISBN: 9780415477604 (hbk.)
    [NT 15000227]: Includes bibliographical references (p. [163]-180) and index.
    [NT 15000228]: Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
    Online resource: Click here to view
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