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New mythologies in design and cultur...

Houze, Rebecca.

New mythologies in design and culture :reading signs and symbols in the visual landscape /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	745.40973
書名/作者:	New mythologies in design and culture : : reading signs and symbols in the visual landscape // Rebecca Houze.
作者:	Houze, Rebecca.
出版者:	London ; : Bloomsbury Academic,, 2016.
面頁冊數:	xii, 260 p., [8] p. of plates : : ill. (some col.), col. maps ;; 24 cm.
標題:	Communication in design - United States.
標題:	Design - Social aspects - United States.
標題:	Signs and symbols - United States.
ISBN:	9780857857620 (pbk.) :
ISBN:	9780857855213 (hbk.)
書目註:	Includes bibliographical references (p. [227]-234) and index.
摘要、提要註:	"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--

New mythologies in design and culture :reading signs and symbols in the visual landscape /
Houze, Rebecca.

New mythologies in design and culture :reading signs and symbols in the visual landscape /Rebecca Houze. - London ;Bloomsbury Academic,2016. - xii, 260 p., [8] p. of plates :ill. (some col.), col. maps ;24 cm.

Includes bibliographical references (p. [227]-234) and index.

"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--

ISBN: 9780857857620 (pbk.) :NTD 891

LCCN: 2015031688Subjects--Topical Terms:

668283
Communication in design
--United States.

LC Class. No.: NK1510 / .H675 2016

Dewey Class. No.: 745.40973

New mythologies in design and culture :reading signs and symbols in the visual landscape /
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504 $a Includes bibliographical references (p. [227]-234) and index.
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