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The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
Record Type:
Language materials, printed : Monograph/item
[NT 15000414]:
658.8
Title/Author:
The four pillars of profit-driven marketing : a how to maximize creativity, accountability, and ROI/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Author:
Moeller, Leslie H.
other author:
Landry, Edward C.
Published:
New York : McGraw-Hill, 2009.
Description:
vii, 232 p.; 24 cm.
Subject:
Rate of return.
Subject:
Marketing - Gestion.
Subject:
Marketing - Cas, Études de. - Gestion
Subject:
Communication en marketing.
Subject:
Taux de rendement.
Subject:
Taux de rendement - Cas, Études de.
Subject:
Profit.
Subject:
Marketing - Management.
Subject:
Communication in marketing.
ISBN:
0071615059
ISBN:
9780071615051
[NT 15000227]:
Comprend des réf. bibliogr.
The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
Moeller, Leslie H.
The four pillars of profit-driven marketing
a how to maximize creativity, accountability, and ROILeslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New YorkMcGraw-Hill2009. - vii, 232 p.24 cm.
Comprend des réf. bibliogr.
ISBN: 0071615059NTD 1,136Subjects--Topical Terms:
337864
Rate of return.
Dewey Class. No.: 658.8
The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
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a how to maximize creativity, accountability, and ROI
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四樓西文圖書區
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658.8 M693
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