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The political marketing game[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	324.7
書名/作者:	The political marketing game/ Jennifer Lees-Marshment.
作者:	Lees-Marshment, Jennifer.
出版者:	Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2011.
面頁冊數:	1 online resource (xii, 259 p.) : : ill.
標題:	Campaign management.
標題:	Political campaigns.
標題:	Marketing - Political aspects.
標題:	POLITICAL SCIENCE - Political Ideologies
標題:	POLITICAL SCIENCE - Government
標題:	POLITICAL SCIENCE - Government
ISBN:	9780230299511 (electronic bk.)
ISBN:	0230299512 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Cover; Contents; List of Tables and Diagrams; Preface; Introduction; 1 Analysing the Market; 2 Strategic Development; 3 Leading Responsively; 4 Marketing the Party; 5 Communicating; 6 Managing Delivery; 7 Marketing Democratically; Conclusion: Political Marketing, Democracy and Partnership; Academic References; Practitioner Interview References; Index;
摘要、提要註:	The Political Marketing Game identifies what works in political marketing. It shows that politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Using 100 interviews with practitioners including advisors to former world leaders Tony Blair, George W Bush, Stephen Harper, Helen Clark and Kevin Rudd, as well as academic literature, this book presents tools to navigate the complex and unpredictable electoral market. It shows that the democratic impact of political marketing depends on how the game is played. Whilst politicians need to listen, varying responsiveness to public demand is more successful than abandoning their beliefs. Elites need to work in partnership with the public, as voters want politicians who say 'yes we can' not 'yes I can, ' using deliberative market analysis so that politics can evolve in the 21st century and become a partnership democracy.
電子資源:	An electronic book accessible through the World Wide Web; click for information

The political marketing game[electronic resource] /
Lees-Marshment, Jennifer.

The political marketing game[electronic resource] /Jennifer Lees-Marshment. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 259 p.) :ill.

Includes bibliographical references and index.

Cover; Contents; List of Tables and Diagrams; Preface; Introduction; 1 Analysing the Market; 2 Strategic Development; 3 Leading Responsively; 4 Marketing the Party; 5 Communicating; 6 Managing Delivery; 7 Marketing Democratically; Conclusion: Political Marketing, Democracy and Partnership; Academic References; Practitioner Interview References; Index;

The Political Marketing Game identifies what works in political marketing. It shows that politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Using 100 interviews with practitioners including advisors to former world leaders Tony Blair, George W Bush, Stephen Harper, Helen Clark and Kevin Rudd, as well as academic literature, this book presents tools to navigate the complex and unpredictable electoral market. It shows that the democratic impact of political marketing depends on how the game is played. Whilst politicians need to listen, varying responsiveness to public demand is more successful than abandoning their beliefs. Elites need to work in partnership with the public, as voters want politicians who say 'yes we can' not 'yes I can, ' using deliberative market analysis so that politics can evolve in the 21st century and become a partnership democracy.

ISBN: 9780230299511 (electronic bk.)

Source: 497078Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

525036
Campaign management.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: JF2112.C3 / L43 2011

Dewey Class. No.: 324.7

The political marketing game[electronic resource] /
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