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Business foundations :a changing world /

Ferrell, Linda.

Business foundations :a changing world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658
書名/作者:	Business foundations : : a changing world // O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.
作者:	Ferrell, O. C.
其他作者:	Hirt, Geoffrey A.
出版者:	New York, NY : : McGraw-Hill Education,, c2018.
面頁冊數:	xxvi, 609 p. : : col. ill. ;; 26 cm.
附註:	Rev. ed. of Business, 2016.
標題:	Business.
標題:	Management - United States.
ISBN:	9781259921834 (pbk. : international ed.) :
ISBN:	9781259685231 (pbk.)
書目註:	Includes bibliographical references and indexes.
內容註:	Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Bonus chapters -- A. The legal and regulatory environment -- B. Personal financial planning -- Notes -- Glossary -- Indexes -- Name index -- Company index -- Subject index -- Appendixes.

Business foundations :a changing world /
Ferrell, O. C.

Business foundations :a changing world /O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. - 11th ed. - New York, NY :McGraw-Hill Education,c2018. - xxvi, 609 p. :col. ill. ;26 cm.

Rev. ed. of Business, 2016.

Includes bibliographical references and indexes.

Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Bonus chapters -- A. The legal and regulatory environment -- B. Personal financial planning -- Notes -- Glossary -- Indexes -- Name index -- Company index -- Subject index -- Appendixes.

ISBN: 9781259921834 (pbk. : international ed.) :NTD 2,282

LCCN: 2016041137Subjects--Topical Terms:

172074
Business.

LC Class. No.: HF1008 / .F47 2018

Dewey Class. No.: 658

Business foundations :a changing world /
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