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International business realisms[electronic resource] :globalizing locally responsive and internationally connected business disciplines /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.022
書名/作者:	International business realisms : globalizing locally responsive and internationally connected business disciplines // edited by Anshu Arora.
其他作者:	Arora, Anshu.
出版者:	New York : : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource (127 p.)
附註:	Includes index.
標題:	International business enterprises.
標題:	Business 2.0.
標題:	Business.
標題:	International business.
標題:	BUSINESS & ECONOMICS / Industrial Management
標題:	BUSINESS & ECONOMICS / Management
標題:	BUSINESS & ECONOMICS / Management Science
標題:	BUSINESS & ECONOMICS / Organizational Behavior
ISBN:	9781137376466 (electronic bk.)
ISBN:	1137376465 (electronic bk.)
內容註:	Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand
摘要、提要註:	International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137376466

International business realisms[electronic resource] :globalizing locally responsive and internationally connected business disciplines /
International business realismsglobalizing locally responsive and internationally connected business disciplines /[electronic resource] :edited by Anshu Arora. - New York :Palgrave Macmillan,2013. - 1 online resource (127 p.) - International Marketing and Management Review. - International Marketing and Management Review..

Includes index.

Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta.

ISBN: 9781137376466 (electronic bk.)Subjects--Topical Terms:

337362
International business enterprises.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5351.S82 / .I384 2013

Dewey Class. No.: 658.022

International business realisms[electronic resource] :globalizing locally responsive and internationally connected business disciplines /
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245 0 0 $a International business realisms $h [electronic resource] : $b globalizing locally responsive and internationally connected business disciplines / $c edited by Anshu Arora.
260 $a New York : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (127 p.)
490 1 $a International Marketing and Management Review
500 $a Includes index.
505 0 $a Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand
505 8 $a 6 US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting7 Drops in the Glass: The Influence of Alcohol Advertising on Young Adults; Index
520 $a International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta.
588 $a Description based upon print version of record.
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650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 478137
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 477849
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 477697
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 472232
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