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[ subject:"Branding (Marketing)." ]
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Reinventing interactive and direct marketing[electronic resource] :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
658.8/72
書名/作者:
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives // [edited and] with an introduction by Stan Rapp.
其他作者:
Rapp, Stan.
出版者:
New York : : McGraw-Hill,, c2010.
面頁冊數:
xiii, 238 p. : : ill.
標題:
Interactive marketing.
標題:
Direct marketing.
標題:
Branding (Marketing).
ISBN:
9780071638029 (hbk.)
ISBN:
0071638024 (hbk.)
ISBN:
9780071703400
書目註:
Includes bibliographical references and index.
電子資源:
Click for full text (McGrawHill)
Reinventing interactive and direct marketing[electronic resource] :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Reinventing interactive and direct marketing
leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /[electronic resource] :[edited and] with an introduction by Stan Rapp. - New York :McGraw-Hill,c2010. - xiii, 238 p. :ill.
Includes bibliographical references and index.
ISBN: 9780071638029 (hbk.)
LCCN: 2009026007Subjects--Topical Terms:
382362
Interactive marketing.
Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HF5415.1264 / .R45 2010
Dewey Class. No.: 658.8/72
Reinventing interactive and direct marketing[electronic resource] :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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