大葉大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁 到查詢結果 [ subject:"Brand name products" ]

切換: 標籤 | MARC模式 | ISBD

Strategic brand management :building, measuring, and managing brand equity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Strategic brand management : : building, measuring, and managing brand equity // Kevin Lane Keller.
作者:	Keller, Kevin Lane,
出版者:	Harlow : : Pearson,, c2013.
面頁冊數:	590 p. : : col. ill. ;; 28 cm.
標題:	Brand name products - Management.
ISBN:	9780273779414 (pbk.) :
ISBN:	0273779419 (pbk.)
書目註:	Includes bibliographical references and index.

Strategic brand management :building, measuring, and managing brand equity /
Keller, Kevin Lane,1956-

Strategic brand management :building, measuring, and managing brand equity /Kevin Lane Keller. - 4th ed., Global ed. - Harlow :Pearson,c2013. - 590 p. :col. ill. ;28 cm. - Always learning.

Includes bibliographical references and index.

ISBN: 9780273779414 (pbk.) :NTD 2,772Subjects--Topical Terms:

339641
Brand name products
--Management.

LC Class. No.: HD69.B7 / K45 2013

Dewey Class. No.: 658.827

Strategic brand management :building, measuring, and managing brand equity /
LDR:00645cam a2200193 a 4500 001 418525
005 20130131041022.0
008 150312s2013 enka b 001 0 eng d
020 $a 9780273779414 (pbk.) : $c NTD 2,772
020 $a 0273779419 (pbk.)
040 $a NLGGC $c NLGGC $d OCLCO $d H2K $d DYU
041 0 $a eng
050 4 $a HD69.B7 $b K45 2013
082 0 4 $a 658.827 $2 23
100 1 $a Keller, Kevin Lane, $d 1956- $3 337277
245 1 0 $a Strategic brand management : $b building, measuring, and managing brand equity / $c Kevin Lane Keller.
250 $a 4th ed., Global ed.
260 $a Harlow : $b Pearson, $c c2013.
300 $a 590 p. : $b col. ill. ; $c 28 cm.
490 0 $a Always learning
504 $a Includes bibliographical references and index.
650 0 $a Brand name products $x Management. $3 339641

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

80042001

四樓西文圖書區

1.圖書流通

圖書

658.827 K29

1.一般(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入