Language:
English
日文
簡体中文
繁體中文
Help
Login
Back
to Search results for
[ subject:"BUSINESS & ECONOMICS / Commerce" ]
Switch To:
Labeled
|
MARC Mode
|
ISBD
The luxury market in India[electroni...
~
Atwal, Glyn.
The luxury market in India[electronic resource] :Maharajas to masses /
Record Type:
Language materials, printed : Monograph/item
[NT 15000414]:
381.45000954
Title/Author:
The luxury market in India : Maharajas to masses // edited by Glyn Atwal, Soumya Jain.
other author:
Atwal, Glyn.
Published:
Basingstoke : : Palgrave Macmillan,, 2012.
Description:
1 online resource : : col. ill.
Subject:
Luxuries - Marketing. - India
Subject:
Branding (Marketing) - India.
Subject:
BUSINESS & ECONOMICS / Commerce
Subject:
BUSINESS & ECONOMICS / Marketing / General
Subject:
BUSINESS & ECONOMICS / Sales & Selling / General
ISBN:
9781137264169 (electronic bk.)
ISBN:
1137264160 (electronic bk.)
ISBN:
6613954136
ISBN:
9786613954138
[NT 15000228]:
Foreword; S.Kapoor -- Indian Metrics -- Introduction; G.Atwal & S.Jain -- PART I: UNDERSTANDING LUXURY IN INDIA -- Renewing India's Relationship with Luxury; D.Sinha -- India's Historical Luxury Fables; S.Jain -- PART II: UNRAVELING THE INDIAN CONSUMER -- The Changing Luxury Landscape; S.Maxwell -- Real Lives. Real Luxury; P.Saxena -- Contemporary Lustre; M.Puddick & P.Menon -- New Consumer. New Luxury; T.Recchione & A.Misra -- PART III: TAKING THE BUSINESS STEP -- Crossing the Indian Threshold; R.Kapoor -- LUXURY RETAILING IN INDIA -- Luxury Retailing in India; S.Chhabra -- PART IV: WOOING INDIA -- Delivering a Luxury Brand Experience; Lula Raghavan -- Fitting in India; G.Atwal & S.Khan -- PART V: THE MESSAGE AND THE MEDIUM -- The Communication Dilemma; G.Atwal, S.Khan & D.Bryson -- Creating the Hype; K.Medh -- Bollywood and Luxury; R.V.Ahluwalia -- PART VI: INDIA'S OWN LUXURY -- Luxury Living; H.R.Chaudhuri -- Rise of Indian Luxury Brands; A.Som & S.Das -- Recognising the Future; G.Atwal & S.Jain.
[NT 15000229]:
The Luxury Market in India: Maharajas to Masses is a window into the highly complex Indian luxury market. It provides strategies to guide brands entering this high-potential market and capture the luxury rupee. This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and codes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India.
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9781137264169
The luxury market in India[electronic resource] :Maharajas to masses /
The luxury market in India
Maharajas to masses /[electronic resource] :edited by Glyn Atwal, Soumya Jain. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource :col. ill.
Foreword; S.Kapoor -- Indian Metrics -- Introduction; G.Atwal & S.Jain -- PART I: UNDERSTANDING LUXURY IN INDIA -- Renewing India's Relationship with Luxury; D.Sinha -- India's Historical Luxury Fables; S.Jain -- PART II: UNRAVELING THE INDIAN CONSUMER -- The Changing Luxury Landscape; S.Maxwell -- Real Lives. Real Luxury; P.Saxena -- Contemporary Lustre; M.Puddick & P.Menon -- New Consumer. New Luxury; T.Recchione & A.Misra -- PART III: TAKING THE BUSINESS STEP -- Crossing the Indian Threshold; R.Kapoor -- LUXURY RETAILING IN INDIA -- Luxury Retailing in India; S.Chhabra -- PART IV: WOOING INDIA -- Delivering a Luxury Brand Experience; Lula Raghavan -- Fitting in India; G.Atwal & S.Khan -- PART V: THE MESSAGE AND THE MEDIUM -- The Communication Dilemma; G.Atwal, S.Khan & D.Bryson -- Creating the Hype; K.Medh -- Bollywood and Luxury; R.V.Ahluwalia -- PART VI: INDIA'S OWN LUXURY -- Luxury Living; H.R.Chaudhuri -- Rise of Indian Luxury Brands; A.Som & S.Das -- Recognising the Future; G.Atwal & S.Jain.
The Luxury Market in India: Maharajas to Masses is a window into the highly complex Indian luxury market. It provides strategies to guide brands entering this high-potential market and capture the luxury rupee. This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and codes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India.
ISBN: 9781137264169 (electronic bk.)
Standard No.: 9786613954138
Source: 529787Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
478642
Luxuries
--Marketing.--IndiaIndex Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HD999.L853 / I4
Dewey Class. No.: 381.45000954
The luxury market in India[electronic resource] :Maharajas to masses /
LDR
:03503cam 2200493Ka 4500
001
366792
003
OCoLC
005
20121107094607.0
006
m d
007
cr cn|||||||||
008
121219s2012 enka o 000 0 eng d
019
$a
812786596
$a
813397253
020
$a
9781137264169 (electronic bk.)
020
$a
1137264160 (electronic bk.)
020
$z
0230336728
020
$z
9780230336728
020
$a
6613954136
020
$a
9786613954138
024
8
$a
9786613954138
029
1
$a
DKDLA
$b
49897479
035
$a
(OCoLC)812506790
$z
(OCoLC)812786596
$z
(OCoLC)813397253
035
$a
ocn812506790
037
$a
529787
$b
Palgrave Macmillan
$n
http://www.palgraveconnect.com
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
OCLCO
$d
CDX
$d
N$T
$d
IDEBK
043
$a
a-ii---
049
$a
TEFA
050
4
$a
HD999.L853
$b
I4
072
7
$a
IND
$2
eflch
072
7
$a
BUS
$x
073000
$2
bisacsh
072
7
$a
BUS
$x
043000
$2
bisacsh
072
7
$a
BUS
$x
058000
$2
bisacsh
072
7
$a
KJC
$2
bicssc
082
0 4
$a
381.45000954
$2
23
245
0 4
$a
The luxury market in India
$h
[electronic resource] :
$b
Maharajas to masses /
$c
edited by Glyn Atwal, Soumya Jain.
260
$a
Basingstoke :
$b
Palgrave Macmillan,
$c
2012.
300
$a
1 online resource :
$b
col. ill.
505
0
$a
Foreword; S.Kapoor -- Indian Metrics -- Introduction; G.Atwal & S.Jain -- PART I: UNDERSTANDING LUXURY IN INDIA -- Renewing India's Relationship with Luxury; D.Sinha -- India's Historical Luxury Fables; S.Jain -- PART II: UNRAVELING THE INDIAN CONSUMER -- The Changing Luxury Landscape; S.Maxwell -- Real Lives. Real Luxury; P.Saxena -- Contemporary Lustre; M.Puddick & P.Menon -- New Consumer. New Luxury; T.Recchione & A.Misra -- PART III: TAKING THE BUSINESS STEP -- Crossing the Indian Threshold; R.Kapoor -- LUXURY RETAILING IN INDIA -- Luxury Retailing in India; S.Chhabra -- PART IV: WOOING INDIA -- Delivering a Luxury Brand Experience; Lula Raghavan -- Fitting in India; G.Atwal & S.Khan -- PART V: THE MESSAGE AND THE MEDIUM -- The Communication Dilemma; G.Atwal, S.Khan & D.Bryson -- Creating the Hype; K.Medh -- Bollywood and Luxury; R.V.Ahluwalia -- PART VI: INDIA'S OWN LUXURY -- Luxury Living; H.R.Chaudhuri -- Rise of Indian Luxury Brands; A.Som & S.Das -- Recognising the Future; G.Atwal & S.Jain.
520
$a
The Luxury Market in India: Maharajas to Masses is a window into the highly complex Indian luxury market. It provides strategies to guide brands entering this high-potential market and capture the luxury rupee. This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and codes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India.
588
$a
Description based on print version record.
650
0
$a
Luxuries
$z
India
$x
Marketing.
$3
478642
650
0
$a
Branding (Marketing)
$z
India.
$3
478643
650
7
$a
BUSINESS & ECONOMICS / Commerce
$2
bisacsh
$3
477289
650
7
$a
BUSINESS & ECONOMICS / Marketing / General
$2
bisacsh
$3
477290
650
7
$a
BUSINESS & ECONOMICS / Sales & Selling / General
$2
bisacsh
$3
477291
655
4
$a
Electronic books.
$2
local
$3
336502
700
1
$a
Atwal, Glyn.
$3
478640
700
1
$a
Jain, Soumya.
$3
478641
776
0 8
$i
Print version:
$t
Luxury market in India.
$d
Basingstoke : Palgrave Macmillan, 2012
$z
9780230336728
$w
(OCoLC)795847653
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9781137264169
938
$a
Coutts Information Services
$b
COUT
$n
23613856
938
$a
EBSCOhost
$b
EBSC
$n
492361
938
$a
Ingram Digital eBook Collection
$b
IDEB
$n
395413
994
$a
C0
$b
TEF
based on 0 review(s)
Multimedia
Multimedia file
http://www.palgraveconnect.com/doifinder/10.1057/9781137264169
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login