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Function follows strategy[electronic...

Sancho Pou, Eduard, (1974-)

Function follows strategy[electronic resource] :architects' strategies from the fifties to the present /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	720.68
書名/作者:	Function follows strategy : architects' strategies from the fifties to the present // Eduard Sancho Pou.
作者:	Sancho Pou, Eduard,
出版者:	Munich : : Edition Detail,, 2015.
面頁冊數:	1 online resource (192 p.) : : ill. (some col.)
標題:	Architectural practice - History.
ISBN:	9783955531973 (electronic bk.)
書目註:	Includes bibliographical references (p. 184-189) and index.
內容註:	Marketing -- Icons -- Politics -- Throng -- Developer -- No1.
摘要、提要註:	In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.
電子資源:	http://www.degruyter.com/isbn/9783955531973

Function follows strategy[electronic resource] :architects' strategies from the fifties to the present /
Sancho Pou, Eduard,1974-

Function follows strategyarchitects' strategies from the fifties to the present /[electronic resource] :Eduard Sancho Pou. - 1st ed. - Munich :Edition Detail,2015. - 1 online resource (192 p.) :ill. (some col.)

Includes bibliographical references (p. 184-189) and index.

Marketing -- Icons -- Politics -- Throng -- Developer -- No1.

In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

ISBN: 9783955531973 (electronic bk.)Subjects--Topical Terms:

657689
Architectural practice
--History.

LC Class. No.: NA1996 / .S26 2015

Dewey Class. No.: 720.68

Function follows strategy[electronic resource] :architects' strategies from the fifties to the present /
LDR:01942cam a2200277 a 4500 001 457320
003 OCoLC
005 20150708133549.0
006 m o d
007 cr cn|||||||||
008 161227s2015 gw a ob 001 0 eng c
020 $a 9783955531973 (electronic bk.)
020 $z 9783955531966 (pbk.)
035 $a (OCoLC)899946171
035 $a 899946171
040 $a ERASA $b eng $c CNCCA $d OCLCO $d OCLCQ $d YDXCP $d OCLCF $d COO $d OSU $d UtOrBLW
050 4 $a NA1996 $b .S26 2015
082 0 4 $a 720.68 $2 23
100 1 $a Sancho Pou, Eduard, $d 1974- $3 657688
245 1 0 $a Function follows strategy $h [electronic resource] : $b architects' strategies from the fifties to the present / $c Eduard Sancho Pou.
250 $a 1st ed.
260 $a Munich : $b Edition Detail, $c 2015.
300 $a 1 online resource (192 p.) : $b ill. (some col.)
504 $a Includes bibliographical references (p. 184-189) and index.
505 0 $a Marketing -- Icons -- Politics -- Throng -- Developer -- No1.
520 8 $a In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.
588 $a Description based on print version record.
650 0 $a Architectural practice $x History. $3 657689
856 4 0 $u http://www.degruyter.com/isbn/9783955531973

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