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Alcohol Advertising and Young People...

Gunter, Barrie.

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	363.2920835
書名/作者:	Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation.
作者:	Gunter, Barrie.
其他作者:	Hansen, Anders,
出版者:	Basingstoke : : Palgrave Macmillan,, 2010.
面頁冊數:	1 online resource (250 p.)
標題:	Advertising - Alcoholic beverages.
標題:	Youth - Alcohol use.
標題:	Drinking of alcoholic beverages.
標題:	Advertising.
標題:	Advertising and youth.
標題:	Alcohol use.
標題:	Alcoholic beverages.
標題:	Youth.
ISBN:	9780230290587
ISBN:	0230290582
內容註:	Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
摘要、提要註:	A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230290587

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.
Gunter, Barrie.

Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (250 p.)

Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

ISBN: 9780230290587Subjects--Topical Terms:

523633
Advertising
--Alcoholic beverages.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF6161.L46 / G86 2010

Dewey Class. No.: 363.2920835

Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.
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505 0 $a Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
520 $a A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
588 $a Description based on print version record.
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650 0 $a Youth $x Alcohol use. $3 523634
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650 4 $a Advertising. $3 177147
650 4 $a Advertising and youth. $3 523635
650 4 $a Alcohol use. $3 523636
650 4 $a Alcoholic beverages. $3 422368
650 4 $a Youth. $3 380349
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700 1 $a Hansen, Anders, $d 1957- $3 523631
700 1 $a Touri, Maria, $d 1977- $3 523632
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