| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
387.7/360688 |
| 書名/作者: |
Airport marketing // Nigel Halpern and Anne Graham. |
| 作者: |
Halpern, Nigel. |
| 其他作者: |
Graham, Anne, |
| 出版者: |
London ; : Routledge,, 2013. |
| 面頁冊數: |
xvii, 225 p. : : ill. ;; 26 cm. |
| 標題: |
Airports - Economic aspects. |
| 標題: |
Airports - Management. |
| 標題: |
Aeronautics, Commercial - Economic aspects. |
| ISBN: |
9780415529389 (hbk.) : |
| ISBN: |
0415529387 (hbk.) |
| ISBN: |
9780415529396 (pbk.) |
| ISBN: |
0415529395 (pbk.) |
| ISBN: |
9780203117903 (ebk.) |
| ISBN: |
0203117905 (ebk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. |