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Contemporary advertising and integra...

Arens, William F.

Contemporary advertising and integrated marketing communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.1
書名/作者:	Contemporary advertising and integrated marketing communications // William F. Arens, Michael F. Weigold.
作者:	Arens, William F.
其他作者:	Weigold, Michael F.,
出版者:	New York, NY : : McGraw-Hill Education,, c2021.
面頁冊數:	xxxi, 702 p. : : ill. (chiefly col.) ;; 28 cm.
附註:	Includes index.
標題:	Advertising.
ISBN:	9781260570830 (international student ed. : pbk.) :
ISBN:	1260570835 (international student ed. : pbk.)
ISBN:	9781260259308 (hbk.)
ISBN:	9781264020713 (spiral bound)
摘要、提要註:	"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"--

Contemporary advertising and integrated marketing communications /
Arens, William F.

Contemporary advertising and integrated marketing communications /William F. Arens, Michael F. Weigold. - 16th ed. - New York, NY :McGraw-Hill Education,c2021. - xxxi, 702 p. :ill. (chiefly col.) ;28 cm.

Includes index.

"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"--

ISBN: 9781260570830 (international student ed. : pbk.) :NTD 2,232

LCCN: 2019041920Subjects--Topical Terms:

177147
Advertising.

LC Class. No.: HF5821 / .B62 2021

Dewey Class. No.: 659.1

Contemporary advertising and integrated marketing communications /
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020 $a 9781260570830 (international student ed. : pbk.) : $c NTD 2,232
020 $a 1260570835 (international student ed. : pbk.)
020 $a 9781260259308 (hbk.)
020 $a 9781264020713 (spiral bound)
020 $z 9781260735352 (ebook)
020 $z 9781260735413 (ebook other)
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041 0 $a eng
050 0 0 $a HF5821 $b .B62 2021
082 0 0 $a 659.1 $2 23
100 1 $a Arens, William F. $3 412170
245 1 0 $a Contemporary advertising and integrated marketing communications / $c William F. Arens, Michael F. Weigold.
250 $a 16th ed.
260 $a New York, NY : $b McGraw-Hill Education, $c c2021.
300 $a xxxi, 702 p. : $b ill. (chiefly col.) ; $c 28 cm.
500 $a Includes index.
520 $a "Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"-- $c Provided by publisher.
650 0 $a Advertising. $3 177147
700 1 $a Weigold, Michael F., $d 1958- $3 740442