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Globalizing ideal beauty[electronic ...
~
J. Walter Thompson Company.
Globalizing ideal beauty[electronic resource] :how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
659.1092/2
書名/作者:
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century // Denise H. Sutton.
作者:
Sutton, Denise H.
出版者:
New York : : Palgrave Macmillan,, 2009.
面頁冊數:
xii, 210 p. : : ill. ;; 22 cm.
標題:
Women in the advertising industry - History. - United States
標題:
Women in advertising - History. - United States
標題:
Beauty, Personal - History. - United States
標題:
Advertising agencies - History. - United States
ISBN:
9780230100435
ISBN:
0230100430
書目註:
Includes bibliographical references and index.
內容註:
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
摘要、提要註:
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
電子資源:
access to fulltext (Palgrave)
Globalizing ideal beauty[electronic resource] :how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
Sutton, Denise H.
Globalizing ideal beauty
how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /[electronic resource] :Denise H. Sutton. - 1st ed. - New York :Palgrave Macmillan,2009. - xii, 210 p. :ill. ;22 cm.
Includes bibliographical references and index.
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.
Mode of access:World Wide Web.
ISBN: 9780230100435
Standard No.: 10.1057/9780230100435doiSubjects--Corporate Names:
376802
J. Walter Thompson Company.
Women's Editorial Department.Subjects--Topical Terms:
376803
Women in the advertising industry
--History.--United StatesIndex Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HF5805 / .S87 2009
Dewey Class. No.: 659.1092/2
Globalizing ideal beauty[electronic resource] :how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
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