樓永堅

Overview

Works:	9 works in 9 publications in 1 languages

Titles

藝術產業行銷個案集 = Marketing cases for arts industry by: 樓永堅 (Language materials, printed) , [主編]

品牌個性構成向度之研究 by: 樓永堅; 翁景民; 陳俐琦 (Microfilm) , [指導]

產品成本與利益屬性對消費者行為之影響-以信用卡之聯合分析為例 by: 樓永堅; 莊逸哲 (Microfilm) , [指導]

國際行銷通鉻研究─以高科技產業為例 by: 樓永堅; 翁景民; 鍾仁宏 (Microfilm) , [指導]

消費者行為 by: 樓永堅; 潘志偉; 蔡東峻 (Language materials, printed) , [編著]

行銷管理 by: Lal,Rajiv; Quelch,John A.; 樓永堅 (Language materials, printed) , [審訂]

行銷管理學 by: Keller,Kevin Lane; Kotler,Philip; 樓永堅 (Language materials, printed) , [等譯]

商標符碼消費行為之實證研究 by: 樓永堅; 陳淑貞 (Language materials, printed) , [指導]

企業併購個案研究 by: 方嘉麟; 樓永堅 (Language materials, printed) , [審定]

Subjects