阮碧雲

代言人可信度對中學生購買意願之影響 = The Impact of Celebrity Spokespersons’ Credibility on High School Students’ Intention to Purchase: Emotional Value as a Mediator and Social Desirability as a Moderator : 以情感性價值為中介變數， 以社會讚許為干擾變數 by: 阮碧雲 (Language materials, printed) , [撰]