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Gazquez-Abad, Juan Carlos.

Overview

Works:	1 works in 3 publications in 1 languages

Titles

Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 / by: Clark Conference ((2005 :); Gazquez-Abad, Juan Carlos.; Gijsbrecht, Els.; Martinez-Lopez, Francisco J.; SpringerLink (Online service) (Electronic resources)

National brands and private labels in retailing[electronic resource] :First International Symposium NB&PL, Barcelona, June 2014 / by: Clark Conference ((2005 :); Gazquez-Abad, Juan Carlos.; SpringerLink (Online service) (Language materials, printed)

Advances in national brand and private label marketing[electronic resource] :second International Conference, 2015 / by: Clark Conference ((2005 :); Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; Sethuraman, Raj.; SpringerLink (Online service) (Language materials, printed)

Subjects

Marketing. Business Strategy/Leadership. House brands Business and Management. Brand name products Industrial, Organisational and Economic Psychology. Retail trade Sales/Distribution/Call Center/Customer Service. e-Business/e-Commerce. Economics/Management Science. Branding (Marketing)

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