馬珮荃

從眾行為、品牌形象對女性消費者購買意願影響之研究 = A study on the effectof the conformity and brand image to the purchase intention of the female consumer : 以國際知名品牌化妝品為例; A case of world famous brand cosmetics by: 馬珮荃 (書目-語言資料,印刷品) , [撰]