顧萱萱

Overview

Works:	6 works in 6 publications in 1 languages

Titles

行銷學:理論與實務 by: Stokes,David; 郭建志; 顧萱萱 (Language materials, printed) , [譯]

消費者廣告處理目標.競爭廣告與廣告擷取線索對目標廣告效果之影響 by: 張重昭; 顧萱萱 (Language materials, printed) , [著]

產品線延伸策略對母產品與競爭產品影響之研究:消費者選擇取向 by: 顧萱萱 (Language materials, printed) , [撰]

由產品定位探討產品線延伸策咯之自我蠶食與競爭效果:消費者選擇取向 by: 顧萱萱 (Language materials, printed) , [撰]

消費者行為 by: Kanuk,Leslie lazar; Schiffman,Leon G.; 顧萱萱 (Language materials, printed) , [等譯]

產品線延伸策略對母產品及競爭產品影響之研究-消費者取向 by: 顧萱萱 (Language materials, printed) , [撰]

Subjects