曾光華

Overview

Works:	1 works in 21 publications in 2 languages

Titles

行銷企劃 : 邏輯、創意、執行力 by: 曾光華 (Language materials, printed) , [著]

解析行銷管理 : 圖解與筆記 by: 曾光華; 饒怡雲 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

消費者行為 = Consumer behavior : 洞察生活.掌握行銷; life and marketing by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 : 品質提升與價值創造 by: 曾光華 (Language materials, printed) , [著]

行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principles and practices by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: 曾光華 (Language materials, printed) , [著]

新東協.新思路 : 啟動未來經濟引擎的關鍵(增訂版) by: Kotler, Philip; 任立中; 曾光華; 東南亞; 林麗冠; 柯特勒 ((Kotler, Philip)); 許丁宦; 陳就學 (Language materials, printed) , [譯]

行銷學原理 = Principles of marketing by: 曾光華; 饒怡雲 (Language materials, printed) , [著]

Subjects