張汎伶

兩岸飲料產品種類契合度消費者對母品牌的態度與延伸產品的態度對延伸產品購買意願影響 = The influence on the willingness to purchase extend product, the attitude toward the mother brand and extend products, the consumer with drink product category consistence in mainland China and Taiwan by: 張汎伶 (Language materials, printed) , [撰]