吳美青

跨國公司企業形象、顧客參與與顧客忠誠度關係之研究 = A study of the relationships among transnational corporate image, customer participation and customer loyalty : an example of the American direct selling company : 以美商直銷公司為例 by: 吳美青 (書目-語言資料,印刷品) , [撰]