Bitner, Mary Jo.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

Services marketing :integrating customer focus across the firm / by: Bitner, Mary Jo.; Gremler, Dwayne D.; Zeithaml, Valarie A. (Language materials, printed)

Services marketingintegrating customer focus across the firm by: Bitner, Mary Jo.; Gremler, Dwayne D.; Zeithaml, Valarie A. (Language materials, printed)

Subjects