顧客關係管理 : 資料庫行銷方法之應用
by:
Kumar, V.; Reinartz, Werner J.; 洪育忠
(Language materials, printed)
, [著]
行銷研究
by:
Aaker, David A.; Kumar, V.; 洪綾君
(Language materials, printed)
, [等著]
顧客關係管理 : 觀念、策略與工具
by:
Kumar, V.; Reinartz, Werner; 黃明蕙
(Language materials, printed)
, [著]
